THE SCRUB REVOLUTION

CARIOCA x Hannah Ariotti

The Scrub Revolution is an impact-driven project inspired by the extraordinary life,
long-lasting impact and legacy of Dr. Louis Ariotti.

It began as documentary storytelling and evolved into a broader ecosystem spanning media,
education, design, and community initiatives.

Built to address systemic gaps in how healthcare workers are supported and recognised, it uses storytelling as a catalyst to shift perception and translate attention into tangible, long-term outcomes.

The project reflects Carioca’s belief that creative work can move beyond traditional channels — operating across social media, narrative, documentary, culture, commerce, and care to create real-world impact.

In partnership with the multi-talented Hannah Ariotti, the project comprises of:

Cinematic online short-form series

A visually distinctive, story-led format designed to capture attention, build audience, and spark
cultural conversation.

Feature-length documentary

A long-form film exploring legacy, systems, and lived experience within rural and remote healthcare.

Multi-platform digital content

Social and online storytelling built to extend reach, engage diverse audiences, and sustain momentum
beyond release.

Education and community engagement initiatives

Screenings, discussions, and tools designed to inform, connect, and inspire future practitioners
and stakeholders.

Purpose-driven product concepts

Thoughtfully designed physical goods that translate narrative into practical support and long-term sustainability.

Impact and legacy infrastructure

A framework for partnerships, funding pathways, and ongoing initiatives that ensure the project delivers real-world outcomes over time.