LOCKER ROOM MEDIA
CARIOCA X JAMES BACSKAY
Locker Room Media is a social-first content platform giving young people a healthier alternative to the loud, polarising voices dominating their feeds. Built for young men — and inclusive of all gender expressions — the project creates space for honest conversations about emotions, relationships, identity, and self-worth, without preaching or shame.
The format centres on short, authentic video episodes distributed across YouTube, Instagram, and TikTok, supported by cut-downs, infographics, and written content. Real young people come together on camera — paired, grouped, and sometimes meeting for the first time — to talk through the topics many feel stuck on, guided by curiosity, empathy, and vulnerability. By modelling positive behaviour rather than lecturing, Locker Room reframes masculinity, connection, and communication in a way that feels relatable, modern, and genuinely cool.
