Next Pet Model is a social-first competition designed to turn everyday pets into cultural icons.
Over a 12-week campaign, the platform blended entertainment, community voting, and creator-led storytelling to build rapid audience growth, sustained engagement, and genuine brand love β proving that joy-driven content can deliver both scale and depth.
Results (12 weeks):
+ 5K followers
2.2 Million views
250K unique accounts reached
17K clicks to clientβs retail website
